Sorella Cycling

Ginger riding the “Up the Creek without a Pedal Century” in Rome, GA.

We had great attendance from mountain biking ladies at our Sorella MTB Skills Clinic at Blankets Creek on Sunday April 29th. Led by Sorella MTB race team members Lisa Randall, Julia Radmann, and Kim Moore, the group spent the morning learning about body position, looking ahead, and cornering. After practicing drills in the skills area, we hit the Van Michael trail and started putting the new knowledge to good use. Some of our ladies had especially great breakthroughs riding up and down the tight switchbacks. Feedback on the clinic was overwhelmingly positive and demand for more is high, so watch out for more trail clinics soon. In addition to our clinics, you should consider taking the full 2-3 day clinic with professional skills coach and Sorella sponsor Gene Hamilton (Better Ride) who has polished the technical skills of most of the Sorella race team.

Julia, Michelle & Kim racing (and having fun) at Dirty Spokes 9/6 Hour Mountain Bike Race at Ft Yargo State Park.

Come join Jen and Rachel along with our dedicated Sorella sponsor, Sport Factory to learn how to choose the perfect bike for you! Sport Factory is hosting this Sorella only clinic at their gym in Roswell (720 Hembree Place, Suite C Roswell, GA 30075) on Sunday June 24th, from 3-5pm. Sorellas will be able to demo bikes at the clinic with professional assistance on how to find the best bike for you. Also, Curtis Henry from Cannon Cyclery will give a presentation on the “Top 5 Ways to Prolong Your Bike Life and Other Maintenance Related Topics.” There will be NO pressure to buy a bike so please join us to learn for future purchases!

If you would like to visit Sport Factory gym at your own convenience to demo a bike or look through the FOCUS catalog to see the full line of bikes available, please make an appointment with Tracy Palmer, Sport Factory Tri Coach, tbspalmer@me.com. Tracy and Matt Russ, Sport Factory Head Coach, will size you with their new sizing machine and guide you on how to choose the perfect bike for you. Sport Factory is offering Sorella members 20% off retail. If you are a Race Team Member or Board Member, you receive additional discounts. Focus has a full line of road, TT/Tri, Cross, and mountain as well as a women’s specific road bikes. If you plan to attend the clinic, please RSVP to rachelarockwell{AT}gmail.com by Friday, June 22nd.

Peachtree Bikes is teaming up with Specialized and Sorella Cycling to bring the ladies of metro Atlanta a Women’s Ride Day! Women across the nation are gathering for Women’s Ride Day to enjoy a ride together on their local streets and trails to celebrate women in cycling. So, dust off the ole road bike and come out to join us at the Buckhead location at 10am on April 28th for 21 miles of scenic HILL CLIMBING fun!  Sorry about the hills, but that’s just how this area rolls!  There are a couple of opportunities to cut the hills short and we’ll have route sheets for those looking for a bailout opportunity here and there. The ride will be led by Sorellas Miriam Vos and Stacey Kalberman. The pace will be 12-14 mph (depending on the group) and it is a NO DROP ride!  So, come out and ride with us!

Sorellas had a wonderful time at the annual meeting welcoming our new presenting sponsor Hincapie Sportswear. Cycling began in the Hincapie family when Ricardo Hincapie developed a passion for it while racing bicycles in his native Columbia. He introduced his sons, George and Rich (pictured below at our annual meeting, photo credit Trish Albert/SoutheasternCycling) to the sport he loved as soon as they were old enough to turn the pedals. All three Hincapie men continue to share a passion for cycling.  The company owned factory in Medellin, Columbia is run by George and Rich’s aunt and uncle, Marie and Jorge Hincapie. Together they have over 30 years of apparel manufacturing experience. Hincapie produces custom garments for large and small teams and clubs, races and rides, corporations and charitable organizations. Additionally, they have created an extensive line of men’s and women’s premium retail apparel that is available through bicycle dealers and directly on Hincapie.com.

Van Michael Salon has generously donated several gift certificates for our annual meeting at 2pm on April 15th! One of the $50 salon gift certificates (together with some other swag) will go to the lucky Sorella who recruits the most new members until the meeting, so call your girlfriends and get them to try cycling and join Sorella! The grand prize from Van Michael is a $200 salon certificate. This prize will go to the Sorella showing up to the meeting with the craziest hairdo or the lady most in need of a new hairstyle – we’ll let the crowd decide – so don’t be shy and bring your wild hair. Many of the prizes will be awarded at the beginning of the meeting, so be sure to arrive on time.

We’re please to announce our new sponsor Swiftwick! There are ordinary socks, and then there are Swiftwick socks. Swiftwick socks are knitted at 200 needles; the highest density you’ll find in socks. The higher the needle count, the tighter the knit. Swiftwicks are so tightly knitted that trail debris or foreign material can’t penetrate your sock to cause irritation and blistering. This structure creates a second-skin feel, prevents shifting or bunching and eliminates the risk of friction blisters while making your shoes fit more comfortably. Our high-gauge construction produces a softer, denser, and more durable garment. Wear Swiftwick and you’ll buy fewer socks — It’s that simple. Swiftwick makes our very own custom Sorella Cycling Olefin One socks. Check out the new Sorella/Swiftwick design on our facebook page.

Sorella president Rachel Rockwell taking on the competition at the Peachtree Bikes annual sale/party/roller race extravaganza!

Congratulations to Loretta Simpson who won the overall title in the 17 mile Snake Creek time trial. Loretta also holds the course record!